Using Pinterest for Holiday Parks in 2019
05 March 2019
While social platforms such as Facebook and Twitter have more users than Pinterest, they are used mainly for social networking. Pinterest, on the other hand, is principally used as a content discovery medium, enabling Pinners to connect and engage with content that they are interested in and actively seeking.
Users create and manage theme-based image collections such as events, interests, and hobbies. They can also browse other pinboards for images, ‘re-pin’ images to their own pinboards, or ‘like’ photos.
With over 100 billion Pins on Pinterest, it’s tough for a park to stand out among all of those digital bulletin boards. It doesn’t help, either, that your park photos will be up against glossy photos of adorable puppies, delicious cakes, and gorgeous home decor. But you can’t let that get you down – there are opportunities out there for the taking!
Remember that everyone comes to Pinterest to find more of what they love. And chances are, some of those people can find what they love on your blog.
Top Tips for using Pinterest in 2019
- Know Your Audience – You don’t need a detailed demographic breakdown of your park customers – but it does help to have a clear idea who you are targeting. You can then tailor your images to suit.
- Create Boards That Represent Your Park – Think about the decision making process of your visitors when they buy a holiday and what they may be interested in. And then categorise your Pinterest boards into what messages you want to portray. Perhaps create separate pin boards for your Park, “must see views”, local beaches, things to do etc.
- Pin Striking Images – People love great images – so here’s your chance to show off what you have got!! If you catch the perfect sunset or could boast about the best view in the UK, Pinterest is the place to do it. Drop in the odd oversized image every now and again to make your images stand out a little more.
- Use Relevant Keywords – Social Media can have an effect on SEO as the major search engines are all turning to social signals as part of their search algorithms. In order to take advantage of this, you will want your content to be searchable so remember to include a description with relevant keywords for everything that you share.
- Schedule your pins in advance – If you don’t plan to work during those optimal hours — or if you just want to prepare ahead of time — schedule your Pins in advance. For instance, you can use a tool like Buffer, Hootsuite and Later. Just connect them to your Pinterest account and start Pinning. This is a simple strategy, but a necessary one. It enables you to have a whole stock of Pins that are ready to go at just the right time.