Social Media

Instagram is currently the fastest growing social network, having gone from 600 million to 800 million active users in the past 12 months – and that’s before you consider the rising use of Instagram Stories (now up to 300 million daily active users).

However, with the increased attention comes an increased interest from other brands, which means that while there are more people to reach on the platform your park will also be competing with other brands for space and attention within the Instagram feed.

Top Tips for using Instagram in 2019

Instagram Stories

If you are already using Instagram for your park then it is worth considering the Stories feature. As more and more people become aware of the Stories format, the potential value of this format continues to increase.

Instagram Stories are temporary 10-second picture/video clips placed at the top of Instagram feed. These ephemeral clips can drive huge engagement if handled strategically. There are various things you can do with Instagram stories like, offer exclusive content, show behind the scenes, showcase a product in action, show a countdown to launch event or ask influencers to contribute.

Some recommendations for using Stories:-

  • Ideal length of a video on Instagram is around 30 seconds to 1 minute
  • 10 seconds is the ideal length for stories
  • Ideal aspect ratio is widescreen or 1:1 and portrait mode for stories
  • Optimise captions and comments with hashtags
  • Adding one hashtag in the caption results in 12% more engagement
  • Use Third-party tools like Boomerang and Layout for easy Instagram captures


Hashtags has always been a big part of Instgram use, and they are an effective way to expand the reach of your posts – note you can use up to 30 hashtags on one post. But you can also follow a specific hashtag as well as profiles – meaning you can follow and monitor conversations by using hashtags alone.

Visual Content is key

Although Instagram has changed a lot in the last 12 months it is important to note that it is still first and foremost a visual channel, so you should consider the composition of your images and consistency of images when you post.

Having a clear visual strategy is key to your park standing out – you should ensure that you are aware of image composition best practices and examine which types of layouts and formats work best within your niche.

More Social Media tips for Holiday Parks


David Lakins

Dave Lakins is no stranger to the holiday park industry... Read More

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