Dave Lakins is no stranger to the holiday park industry having provided strategic and digital services to clients including; BH&HPA, EFCO&HPA, Best of British Holiday Parks (BoB) and some of the UK’s largest independent holiday parks and groups.
Over the last 10 years he has grown his agency into a hugely respected company, delivering work of the highest quality to holiday park clients who understand the need to work in continuous partnership.
“I get excited about digital. I love how quickly things advance and you have to work hard to stay up to date. And I get a real buzz out of showing a client how a particular digital marketing technique can have a real impact on their bottom line.”
As an agency we thrive on digital challenges – whether that`s creating a comprehensive content marketing and SEO strategy, developing in-stay services using voice search and messenger tools, or focusing on the customer`s online journey to increase bookings and guest engagement.
He regular writes for the BH&HPA journal and speaks at a number of industry events.